Birchwood CityLife Homes

A natural route in promoting new home builds is to highlight the homes themselves, but in CityLife Homes' case, the best selling points were its inner city locations and proximity to established, well-loved neighbourhood amenities. 
Art Direction / Created with Applied Communications 
The notion that the amenities were equally as valuable as the homes were playfully contrasted throughout the advertising and direct mail campaigns. 
To evoke an urban persona, the aerial view of a city grid was turned into a brand element used throughout the print, web and sales centre initiatives.

Additional projects

The Residences at the Ritz-Carlton, Rancho Mirage
Mountain Air
Watermark at Bearspaw
Cadence Lodge
Spring Creek
SFM Salon
Fairmont Hot Springs Resort
Logos
Obermeyer Place
Providence Mount Royal
Back to Top